Step 6 of Your Journey — PayPal

Okay. If you’ve followed along up to this point, you’re at what many would consider the most important step — the monetization aspect.

If you’ve followed the steps I’ve laid out over the last several posts, you should be at the point where you’re ready to start making some cash. It seems as if pretty much everyone on the planet has a PayPal account, but if you don’t, you should.

PayPal is the industry-recognized leader in payment processing, and it’s so darn easy to use. I saw a figure recently indicating that about 99% of all people online use it. Really?! Almost every person who buys or sells online has a PayPal account. Just soak that in for a minute.

While it is by far the most secure payment processor, it is most definitely to your advantage to get a business account. If you have to upgrade your account, by all means, do so. It’s free, plus if PayPal sees you’re getting business transactions without a business account, you’ll get flagged and you run the risk of having your account shut down.

Good luck getting on their good side after that. Oh, yeah, and good luck getting your account restored. Just sayin’. . .

I’m not saying PayPal is the be-all and end-all in payment processors. You have alternatives such as. . .

Alert Pay
Google Checkout
ClickBank
Stripe
PayDotCom

. . .and many others, but PayPal is my processor of choice.

The point is, just do your homework, set yourself up with a way to collect and process payments, and start making money.

Until next time. . .

Just take action

Step 5 of Your Journey — Set Up Your Blog

What I’ve been taught since I first got into this business is to provide valuable content. It helps you to keep in contact with your visitors/subscribers.

The best way to get them to know, like, and trust you is to post regularly to your blog as I’m doing here. Present it not only as your online diary, but also as your journey. People want to be able to connect with you.

One of the best pieces of advice I ever got from one of my mentors in my online journey was this: “Write for people not for search engines.” That’s so true.

Just keep people aware of what you’re doing online. Let them know of your successes and failures. You’re human, after all, and you’re going to make mistakes — we all do. But people want to know that, too. It shows that you’re real.

So just chronicle what you’re doing. It doesn’t have to be every day. Quite frankly, you’ll probably just burn out if you try to keep the blog updated every single day. No one is going to expect that, but you want to post at least a couple times a week.

That’s okay, because life gets in the way sometimes. People get that. But they also want to know what you’re doing pretty regularly. You’ve worked hard to capture their attention. Keep it.

I could spend pages upon pages teaching you how to set up and optimize your blog, how to change your permalinks, what theme to use, what plugins to install, etc., etc., etc. There are countless YouTube videos showing you how to do all of it.

At some point, I’ll probably have some blogging tutorials here; in fact, thanks for asking :-), I’m currently working on a blogger’s membership site that I’ll be launching at some point in the future. That’s not meant to be a shameless plug — it’s just to let you know what I’m working on right now.

Oh, trust me, I’ll let you know when it’s finished. There is no link to be seen here. . .yet :-)

Okay, just to finish this up — you want a blog that will help you connect on a personal level with your customers/subscribers. I would recommend not using it as your primary selling tool. Sure, you can add some banners and some text ads, but the blog needs to be about you building your brand and creating trust.

If you purchase traffic (which I recommend), it should be going to a squeeze page. You’ll make infinitely more money from a subscriber list than you ever will from your blog. The blog is designed basically to establish your presence. Enough said.

We’ll have a lot more on this later on.

Until then —

Just take action

Step 4 of Your Journey — Set Up Email Addresses

This post is going to be short and sweet.

Assuming you have followed the steps so far, you should have a domain name and hosting in place. Those things are all well and good, but if you don’t have a way of contacting your subscribers (and them contacting you), your efforts are wasted.

It’s imperative that you have an email address (or addresses) that show you as an authority. If you’ve been around internet marketing for any length of time, you’ve heard from countless others that people will buy from you only if they know, like, and trust you.

If you’re brand new to this arena, consider that to be a little bonus teaching.

My point is, do you think people will want to do business with someone whose email address is superhotbabe@hotmail.com? Maybe, if your business is online dating or something closely associated.

If I’m looking for ways to make money online, cure acne, or rid hemorrhoids, that’s probably not the person whose advice I’m seeking.

Instead, you should have at least two email addresses for each website you own. Any web hosting provider worth its salt, such as Host Gator (my personal recommendation), Blue Host, Brain Host, D9, or any similar company, will provide you with unlimited email accounts.

At the very least, you should have two set up:

yourfirstname@yourdomain.com — use this to correspond with friends, jv partners, and affiliates
support@yourdomain.com — use this to communicate with customers and prospects

Although others may disagree, I would suggest adding a third:

admin@yourdomain.com — it’s a little more generic, but you can use it for whatever other business purposes you see fit.

That’s basically it. Just consult your website’s cPanel for more information about how to set these up. As you’ll see, it’s very easy to do. Go ahead and get started.

Until then —

Just take action

Step 3 of Your Journey — Hosting

Okay, before I go any further, just let me come clean. Full disclosure.

What I share with you on this blog comes from my personal experiences. These are the things that I’ve learned from my mentors who, in turn, learned from their mentors before them. Truth be told, I don’t even know who invented this stuff. I guess it doesn’t matter. It just works.

I didn’t split the atom, and I don’t pretend to. I just want to pass along the valuable knowledge I’ve been given in my own journey.

Read on. . .

Your next step is to find a reliable hosting account. Ideally, what you want is someone who offers unlimited bandwidth (especially if you plan on hosting your own videos), unlimited domain names and databases, and a track record of uptime.

All of those criteria being considered, my choice is Host Gator. I have hosted (and still do host) numerous websites with them. Their support is second to none.

Any time I have ever had an issue or a question with my hosting account, I have hopped on live chat and the issue has been resolved within a few minutes. I have never been disappointed with their service. . .ever!

If you do decide to go with Host Gator, I would advise getting the Baby Plan as it allows you to get what I mentioned above — unlimited domains, unlimited bandwidth, and unlimited databases.

If you’re extremely strapped for cash, you can start with the Hatchling Plan, but just be advised that you can only host one domain with that plan. When you’re ready to scale up your business, scale up your hosting. Simple.

Of course, if you already have another hosting company and you’re satisfied, stick with them.

I hope that helps. Until next time. . .

Just take action

Step 2 of Your Journey — Domain Name

Choosing the right domain name is crucial to your business. If you owned a brick-and-mortar business, think of it as your street address. It’s how people find you.

But here’s the thing. I’ve learned from some of the biggest names in the business, and most will tell you the same thing: Your name needs to be front and center.

If you’re not comfortable flashing your own legal name out there, that’s a matter of choice. But you want a name that will brand you as an expert. People connect with people, not with faceless entities.

Personally, I’m more likely to know, like, and trust, well — Bob Moore comes to mind — than I am “Widgets for You” — or “Bark No More,” or something like that. You get the idea.

If you are positioning yourself as the brand, make sure your first and last name are in the domain, if possible. Also, people associate .com with businesses, so to look professional in the eyes of your prospects/customers, choose a .com whenever possible.

It builds trust and authority also.

But if www.yourname.com is not available, as in my case since I have such a common name, it’s considered okay to add a hyphen between your first and last name if you need to in order to secure the .com. No more than that, though.

Hyphens are not generally considered to be Google-friendly, but I don’t think one will necessarily hurt, especially if it’s a .com. You can use .net or .org, but I’d do that as a last resort. Do your best to secure the .com.

Lastly, avoid multiple hyphens and/or numbers at all cost, as your website will just look cheesy and unprofessional.

For example, do you think http://www.bob-moore-has-advice-for-you-24-7-365.com looks like someone you’d want to follow? Probably not. Do you see what I mean?

Go find yourself a domain name considering what I’ve outlined in this post, and we’ll talk about the next stage of the journey. . .hosting.

Until then —

Just take action

Step 1 of Your Journey — Mindset

Okay. I get it. The reason you’re even here, and the reason you want to tackle this internet marketing thing, is this:

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It’s not because we’re selfish. We just want to make a better life for us, our families, our loved ones, etc. Totally understandable.

Here’s the thing, and here’s what it took me a while to understand: Money doesn’t just spit out of your screen when you set up a website, a funnel, or whatever. You see, too many people get blinded by something most of you probably already know about:

Shiny Object Syndrome

You know what I’m talking about. You get bombarded every single day with offers from a bazillion different people. Everything sounds great, you slurp up everything with a spoon, you move on to the next big thing, and you do nothing with the stuff you purchased. Absolutely nothing.

You have so many choices every day, but you don’t know where to turn.

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Here’s the sobering truth: Making money online takes work. The sooner you accept that truth, the better you’ll be. Quit jumping from product to product and course to course.

Another thing you’ve probably heard if you’ve been doing this for any length of time: Pushing a button and making money doesn’t work. I don’t mean to sound like a jerk, but did you hear that? That stuff simply doesn’t exist.

If it did, don’t you think everyone would be doing it? And if you came up with the formula to make that come true, would you sell it to every man and his dog for $17? I don’t think so.

Focus. Focus. Focus.

Don’t get me wrong. There’s nothing wrong with learning new things, but simply learning doesn’t do any good without action. Nothing new, I know.

That has to be your mindset. Just know that merely wanting it doesn’t make it happen. Focus on one thing, make it work, and move on to the next task. Without that mindset, pretty much everything else is a waste of time.

I’ll address this in more detail in a later post about time vampires.

Just promise me you’ll do one thing before you read my next post: Go through your email inbox and unsubscribe from every “marketer” who provides no value and only steals your time by trying to convince you to buy the next big product launch.

That action alone will give you way more time to focus on your business and help to relieve any frustration/confusion you may be experiencing.

It’s the first step to success.

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Take it and accept it.

Just take action.

Until my next post. . .

My Journey

Actually, the title of this post should be “Our Journey,” since we’re all doing this together. I don’t care who you are, you never stop learning. Choose the biggest name in any niche. I don’t care what that niche is. The guru (or sultan, or poo-bah, or maven, or whatever highly-acclaimed term you choose) doesn’t know everything. It’s simply not possible.

At times it may seem like a long journey on a short pier.
a-long-walk

But I hope you’ll find it’s more than worth it.

This is a learning experience for me also. I can learn as much from you as you can from me.

As you read my posts, my hope is to move you through the process of setting up a sales funnel, getting traffic to it, and just making some money for a change.

You’ll get to see everything I do, how I do it, what works, and what doesn’t work — in short, my successes and my failures. There are a number of people I can credit for my knowledge of internet marketing, and my intention is to share that knowledge with you.

There were very few blogs like this when I started out, and I just wish there would have been more that would have taken me by the hand and said, “This is step one. Do this. This is step two. Do this,” and so on, and so on.

That’s what I want to provide for you. Don’t get me wrong. I’m not touting myself as the be-all and end-all, but I have a few battle scars that I’m hoping you can avoid.

I won’t lie. It WILL take a time commitment. I’ll talk a whole lot about this soon.
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My sincerest hope is that you just follow what I’m doing, copy it, and achieve whatever level of success you desire for yourself.

Truth be told, I’ll be pulling in other experts in this field as well. To say I’m the only one who can help you is short-sighted, arrogant, and ignorant. I want you to be exposed to some of the best who have mentored me as well. In fact, I’m going to address this point in an upcoming blog post. Some will disagree with me on this, but I’m cool with that.

Hey, you have to separate yourself from the herd somehow, right?

There will be successes and failures along the way, but I can guarantee it’ll be a great ride. I pledge to do whatever I can to help you.

I’ll keep you updated as to what I’m doing, what’s working, what isn’t working, my recommendations, and anything else I can share, so please check back frequently to know what’s going on in my world and what I’m doing to move my business along.

I sincerely hope I can help you. Thanks for stopping by.

Just take action.

The Purpose of This Blog

Let’s get this straight from the get-go. I want to teach you to fish rather than simply give you a fish.
man-fishing

I started this blog in the hopes that I could help others achieve their goals and dreams. You can read my About Me page and get more information about who I am.

I feel as if I’ve studied from the best. I have a wealth of knowledge related to internet marketing that I’ve accumulated over the course of many years. So why have you not heard of me until now? The answer is simple.

Like many of you, I got caught up in Shiny Object Syndrome. I bought every cool new marketing gadget that hit the market. Everything. Seriously. I have a JVZoo purchases page that reads like War and Peace.

I finally got to a point where I looked at that page and thought, “What are you doing? What good is all this stuff if you don’t use any of it?!” It was my wake-up call. I suddenly realized that I was spending money, but what I was spending wasn’t making me anything. What was wrong with this picture?

Don’t get me wrong. I’ve purchased what I believe to be some great products, but if I didn’t put them to use, they didn’t mean diddly-squat.

That’s where this blog comes in. I want to take you along my journey to online prosperity. You’re going to know everything I’m doing, and how I’m doing it. Nothing will be held back. I’ll share the successes and the failures. I have nothing to hide. Hmm, honesty. What a unique concept, huh?

I truly want to help you find the path to online success and prosperity.
make-your-own-path

My goal is to be a mentor to you, just as I have had mentors who have guided me. The most influential ones I will point out to you. Many of you have probably been following some of them also.

Long story short, that’s why I’m here. Please have a look around, and enjoy the ride.

In my next post, I’ll talk a little more about my journey, and what I hope to accomplish. See you then.

Just take action.

Welcome To My Blog!

Hi, I’m Bob – nice to meet you, and welcome to my new blog!

After years of struggling, I’ve finally decided to take some massive action…

So on this blog, I’ll be documenting my findings from my new journey into the industry – including what works, what doesn’t work, and everything in between.

I’m all about giving value, so stay tuned for my step-by-step guides, video tutorials, and helpful tips.

Finally, to learn more about me, my story and how I’ll be helping you achieve your goals, please check out my About Me page.

Just take action.

I’ll be in touch,

Bob Moore