January 23, 20200Comments

One Funnel Away — Week 3, Mission 6

Time to wrap up the creation of the funnel. What we learned in this lesson is to create a section for each core product, and within that section include the lessons in pdf...

January 21, 20200Comments

One Funnel Away — Week 3, Mission 5

We’re winding down the actual funnel creation phase this week. Today’s offering is the OTO (one time offer) page. Just like all the other components of the funnel,...

January 19, 20200Comments

One Funnel Away — Week 3, Mission 4

Today we move on from the squeeze page to the sales page. The concept is basically the same. It’s just that the sales page is significantly longer. As is the case with...

January 17, 20200Comments

One Funnel Away — Week 3, Mission 3

Today is a look at the first page of the funnel — the squeeze page. As Russell teaches in this challenge, the number one thing to be aware of is that simple works best...

January 15, 20200Comments

One Funnel Away — Week 3, Mission 2

We’re getting to the point where the rubber meets the road. Today’s lesson is about the share funnel, which basically means there are done-for-you funnel templates...

January 13, 20200Comments

One Funnel Away — Week 3, Mission 1

Okay, so now we’re down to business. It’s funnel creation time. Today, Russell shared the basic funnel strategy to get started. Basically, your funnel has two main...

January 11, 20200Comments

One Funnel Away — Week 2, Mission 5

Okay, we’re now on the verge of actually setting up our funnels. This is the exciting part. Today’s challenge isn’t really much of a challenge. It’s...

January 9, 20200Comments

One Funnel Away — Week 2, Mission 4

Today’s mission is about hooks, hooks, and more hooks. For every story, there are at least 3 hooks that can be the basis of other stories. From those stories come more...

January 7, 20200Comments

One Funnel Away — Week 2, Mission 3

Today was an awkward day for some. It was the day to record your origin story, whether through a blog, a podcast, or Facebook Live. I spent a few years in radio, so it...

January 5, 20200Comments

One Funnel Away — Week 2, Mission 2

Okay folks, now that we’re into the full swing of 2020, it’s time to get back into The Challenge. The previous lesson was all about telling your story. It’s...

by Bob Moore

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