February 10, 20190Comments

One Funnel Away — Week 3, Mission 6

Time to wrap up the creation of the funnel. What we learned in this lesson is to create a section for each core product, and within that section include the lessons in pdf...

February 9, 20190Comments

One Funnel Away — Week 3, Mission 5

We’re winding down the actual funnel creation phase this week. Today’s offering is the OTO (one time offer) page. Just like all the other components of the funnel,...

February 8, 20190Comments

One Funnel Away — Week 3, Mission 4

Today we move on from the squeeze page to the sales page. The concept is basically the same. It’s just that the sales page is significantly longer. As is the case with...

February 7, 20190Comments

One Funnel Away — Week 3, Mission 3

Today is a look at the first page of the funnel — the squeeze page. As Russell teaches in this challenge, the number one thing to be aware of is that simple works best...

February 6, 20190Comments

One Funnel Away — Week 3, Mission 2

We’re getting to the point where the rubber meets the road. Today’s lesson is about the share funnel, which basically means there are done-for-you funnel templates...

February 5, 20190Comments

One Funnel Away — Week 3, Mission 1

Okay, so now we’re down to business. It’s funnel creation time. Today, Russell shared the basic funnel strategy to get started. Basically, your funnel has two main...

February 3, 20190Comments

One Funnel Away — Week 2, Mission 5

Okay, we’re now on the verge of actually setting up our funnels. This is the exciting part. Today’s challenge isn’t really much of a challenge. It’s...

February 1, 20190Comments

One Funnel Away — Week 2, Mission 4

Today’s mission is about hooks, hooks, and more hooks. For every story, there are at least 3 hooks that can be the basis of other stories. From those stories come more...

January 31, 20190Comments

One Funnel Away — Week 2, Mission 3

Today was an awkward day for some. It was the day to record your origin story, whether through a blog, a podcast, or Facebook Live. I spent a few years in radio, so it...

January 30, 20190Comments

One Funnel Away — Week 2, Mission 2

Today was all about telling your story. It’s about creating an epiphany bridge story, or what Russell claims is your epiphany moment and what got you emotional. The...

by Bob Moore

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