Twitter, Facebook, LinkedIn, and more. There are so many great social sites out there these days. People hang out on social sites— it’s a way of life. They wake up and check their Twitter and their Facebook accounts. If you want to be found and recognized in your niche, then you need to be on social media as well.
Social media content isn’t “content” in the way that articles are content. Social media is about sharing more than anything. It’s about relationships and connecting with people. You will spend time creating great social images and posts that will help people and that people will, hopefully, want to share.
You’ll share your excellent content from your other efforts— interlinking your content efforts is always a great strategy.
Your social media content pieces will involve a mixture of content created specifically for social sites, sharing your other content, and connecting with other users and other heavy hitters in your niche.