Video is one of those things that’s all-powerful on the web. Like podcasts and audio, video is often chosen because people don’t want to read or don’t have time to read. It’s a different and often more interactive way to consume content. In this case, they get to watch and listen, hitting on two different learning modalities and possibly allowing you to connect with people even more readily.
There’s also the fact that YouTube is a powerhouse, owned by Google. You’ll do well to hitch your wagon to their star— and that’s exactly what we’ll talk about doing with this content method. Don’t get bogged down by the possible implications of technology— there are some seriously simple ways to create great content, sales, and marketing videos these days. This is yet another fantastic addition to the 5X10 method.