The first content method we’re going to talk about is articles. I’m starting off with articles because they are perhaps the most basic. They’re what most people think about when they think about creating content for the web.
Articles are so incredibly flexible. You can use articles on your own web properties and on the web properties of others. There are article directories, newsletters, content focused sites, informative sites, review sites, and so many other types of sites that use articles.
Articles tend to serve a specific purpose. In many cases, they serve the purpose of informing. They inform people about something related to your niche—something people want and need to know about. You can write articles that inform people of a certain topic in your niche.
Articles can also serve the purpose of persuasion. You can persuade people toward a certain opinion, a certain way of thinking, or to take a certain type of action. Since you’re writing for business, you might try to persuade people to take the action of buying a product or signing up for your list.
Articles can teach people step-by-step directions for something. This is a very popular type of article.
Articles can build relationships and establish you as an expert. Articles can make people feel things and help them feel not so alone. You can make people feel sad or happy or any way you want them to feel.
Articles can help people become excited about things. You can tease people with articles and really build up some tension that they’ll want to release… by signing up for your list or buying your product.
Articles can be many different lengths. I would say articles on the web are typically between 400 words to 2,000 words, on the long end. The length depends on your purpose, your audience, and the platform you intend to post them on. Articles are a fantastic type of content to focus on and they can help you drive some excellent traffic.