Creating a lot of great content can help you increase your income. Hopefully, you can see the connection between traffic and income. The more traffic you get to your products, the more money you’re likely to make. Creating content can also help increase your income in ways that are less obvious than that.

Creating a lot of content can help you grow your list, for example. When you focus on growing your email list, you can focus on growing relationships, which improves your conversions and therefore your sales. You’ll get more traffic and more eyes on your offers, which makes you more money overall.

Again, the more content you have out there, the more familiar people will become with you. That means they’ll be much more likely to buy from you.

In addition to having content increase your income for those reasons, having a lot of content out on the web can also increase your passive income. Content can act as sort of salespeople and advocates driving traffic to your products and web properties.

So even if you’re not actively working, you can be actively earning. You don’t have to trade hours for dollars anymore. You can build true wealth by building up a passive income – and having a lot of content under your brand is the path forward to that goal.

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