I get really tired of seeing and hearing this question over and over again.
Here’s the answer: No!
I’ll admit that email marketing is evolving, but in no way, shape, or form is it even close to fading away. How many emails/offers do you get in your inbox every day? Is that a sign of the imminent demise of email marketing?
Here’s what I do see as a change, though: More and more marketers are shying away from the name field on their squeeze pages.
This is really a matter of personal preference. I prefer not to include the name field. Here’s why:
People are savvy these days. They know that if they receive an email from me that starts, “Hey, Bob” or “How’s it going, John?” it’s not something I sat down and crafted especially for them.
People know how the game works today. Plus, if there’s one fewer piece of information they need to include, I stand a better chance of getting the opt in.
This is just something you need to test and see what works best for you. Kind of in keeping with this idea is the argument of single opt-in versus double opt-in. That will be the focus of a future post (maybe even tomorrow). So stay tuned.
Until then. . .
Just take action.
P.S. I just want to amend this post and add something since it was originally written. I don’t usually add the name field, but I did on this blog primarily because I’m following along with John Thornhill’s Partnership to Success program, and it’s what he recommends. I’ll probably go back to the email field only at some time in the near future. Just wanted to clarify. . .