I get really tired of seeing and hearing this question over and over again.
Here’s the answer: No!
I’ll admit that email marketing is evolving, but in no way, shape, or form is it even close to fading away. How many emails/offers do you get in your inbox every day? Is that a sign of the imminent demise of email marketing?
Probably not. No, make that definitely not. The sun is not setting on email marketing, and I don’t see it happening for a very long time.
Here’s what I do see as a change, though: More and more marketers are shying away from the name field on their squeeze pages.
This is really a matter of personal preference. I prefer not to include the name field. Here’s why:
People are savvy these days. They know that if they receive an email from me that starts, “Hey, Bob” or “How’s it going, John?” it’s not something I sat down and crafted especially for them.
People know how the game works today. Plus, if there’s one fewer piece of information they need to include, I stand a better chance of getting the opt in. The fewer the obstacles to clear, the better for you and for them.
This is just something you need to test and see what works best for you.
Kind of in keeping with this idea is the argument of single opt-in versus double opt-in. Hmmm. Another hurdle there? Maybe.
That will be the focus of a future post. It’s another one of those “depends whom you talk to” subjects. So stay tuned.
Until then. . .
Just take action.
