Today, the focus is on offer sequencing. The idea here is to take prospects/customers through your funnel in a logical sequence — what’s the first thing they need? What’s the second thing they need? Third? and on and on.

What needs to be done here is to list all the written things (ebooks, public domain books, etc.) you have in your arsenal to either give away or sell.

Next, list all of your spoken assets (videos, audio books, etc.)

Now you want to compile a list of physical products you have access to. And lastly, fill out your “other” list with things such as coaching or something that doesn’t fit into the other categories.

This is a group of assets you can use for multiple offers.

Okay, now what you want to look at is a basic three-page funnel. First, you have an ad directing people to your squeeze page. When you set it up, go back to the list of assets you just created as mentioned above. Pick the most amazing thing from the list and structure your squeeze page around that lead magnet.

Next, you want to direct prospects to your sales page. Tell a story. Choose another product or products from your compiled list. Here, you need to make sure the offer is worth WAY more than what they’re paying. If you’re offer is $37, for example, your offer needs to have a perceived value way above that.

Finally, they hit your upsell/OTO page. Here you tell another story and continue the one from your sales page. Go back to your list of assets and add even more value to your offer.

The whole idea is to increase the perceived value of your product. A lot of people can be selling the exact same product, and the idea is to offer the lowest price. It’s what Russell calls “the race to the bottom.”

Increase the perceived value, and you’ll win every time.

That’s it for today. Good stuff. Make sense?

Feel free to contact me if you ever have questions or need clarification.

I wish you nothing but success.

As always. . .

Just take action.


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