Choosing the right domain name is crucial to your business. If you owned a brick-and-mortar business, think of it as your street address. It’s how people find you.
But here’s the thing. I’ve learned from some of the biggest names in the business, and most will tell you the same thing: Your name needs to be front and center.
If you’re not comfortable flashing your own legal name out there, that’s a matter of choice. But you want a name that will brand you as an expert. People connect with people, not with faceless entities.
Personally, I’m more likely to know, like, and trust, well — Bob Moore comes to mind — than I am “Widgets for You” — or “Bark No More,” or something like that. You get the idea.
If you are positioning yourself as the brand, make sure your first and last name are in the domain, if possible. Also, people associate “.com” with businesses, so to look professional in the eyes of your prospects/customers, choose a .com whenever possible.
It builds trust and authority also.
But if www.yourname.com is not available, as in my case, since I have such a common name, it’s considered okay to add a hyphen between your first and last name if you need to in order to secure the .com. No more than that, though.
Hyphens are not generally considered to be Google-friendly, but I don’t think one will necessarily hurt, especially if it’s a .com. You can use .net or .org, but I’d do that as a last resort. Do your best to secure the .com.
Lastly, avoid multiple hyphens and/or numbers at all cost, as your website will just look cheesy and unprofessional.
For example, do you think http://www.bob-moore-has-advice-for-you-24-7-365.com looks like someone you’d want to follow? Probably not. Do you see what I mean?
One of the best domain name/hosting companies I have ever come across is D9 Hosting. This is a company by internet marketers for internet marketers. I have never had an issue with their service, and support is lightning-quick.
Go find yourself a domain name considering what I’ve outlined in this post, and we’ll talk about the next stage of the journey. . .hosting.
Until then —
Just take action.
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