This post is going to be short and sweet.
Assuming you have followed the steps so far, you should have a domain name and hosting in place. Those things are all well and good, but if you don’t have a way of contacting your subscribers (and them contacting you), your efforts are wasted.
It’s imperative that you have an email address (or addresses) that show you as an authority. If you’ve been around internet marketing for any length of time, you’ve heard from countless others that people will buy from you only if they know, like, and trust you.
If you’re brand new to this arena, consider that to be a little bonus teaching.
My point is, do you think people will want to do business with someone whose email address is firstname.lastname@example.org? Maybe, if your business is online dating or something closely associated.
If I’m looking for ways to make money online, cure acne, or rid hemorrhoids, that’s probably not the person whose advice I’m seeking.
Instead, you should have at least two email addresses for each website you own. Any web hosting provider worth its salt, such as D9 (my personal recommendation), Blue Host, Brain Host, Host Gator, or any similar company, will provide you with unlimited email accounts.
At the very least, you should have two set up:
email@example.com — use this to correspond with friends, joint venture partners, and affiliates firstname.lastname@example.org — use this to communicate with customers and prospects
Although others may disagree, I would suggest adding a third:
email@example.com — it’s a little more generic, but you can use it for whatever other business purposes you see fit.That’s basically it. Just consult your website’s cPanel for more information about how to set these up. As you’ll see, it’s very easy to do. Go ahead and get started. Oh, and you may want to add a forwarder for each email address you set up. In your cPanel, you can forward any email address to one that you check frequently. It’s probably a good idea, especially once you start setting up multiple sites.
Until then. . .