If you really want to endear yourself to your audience, then it’s important to write articles that inform. That’s what people look for on the web. They want to learn things in order to be more informed and to solve problems they have. If they can learn those things from you, that’s all the better.

Generally, you’ll need to do some research in order to write informative articles. If you’ve never spent a lot of time doing research, the thought might terrify you. I promise that it’s easier than you think—especially when you consider that all the information you need to comprise your research is available right online.

The top thing to keep in your mind as you gather your research online is that you have to focus on the highest quality data and research out there. Don’t just Google a topic and accept the first links you come across as fact. Be sure that you’re researching from sources of authority—from sites that know what they’re talking about.

How do you know if it’s a good source? Try to get as close to the original source as possible. That way, you’ll know you have the highest level of information. If you can’t get information from the original source, then make sure the source cites their information and has pulled their information from a reputable source. You should be able to follow the trail of links.

It can also be really helpful to verify the information you find across multiple sources. Don’t just assume it’s true because one website says it is.

By the way—you’re never stealing information or plagiarizing through this. Give credit where credit is due in your work. You can gather information and facts and then bring that information together with your own unique insights, observations, and opinions for a great informative article.

When you’re writing, start by introducing the topic. In the middle of your article, include a few body points based on the information you’re sharing with the reader. End with a conclusion that wraps up everything you’ve just taught them.

You can post informative articles on your own websites and web properties and look for places to syndicate your articles—article directories, others’ websites, newsletters, document sharing sites like Scribd, and more.

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