What I’ve been taught since I first got into this business is to provide valuable content. It helps you to keep in contact with your visitors/subscribers.
The best way to get them to know, like, and trust you is to post regularly to your blog as I’m doing here. Present it not only as your online diary, but also as your journey. People want to be able to connect with you.
One of the best pieces of advice I ever got from one of my mentors in my online journey was this: “Write for people not for search engines.” That’s so true.
Just keep people aware of what you’re doing online. Let them know of your successes and failures. You’re human, after all, and you’re going to make mistakes — we all do. But people want to know that, too. It shows that you’re real.
So just chronicle what you’re doing. It doesn’t have to be every day. Quite frankly, you’ll probably just burn out if you try to keep the blog updated every single day. No one is going to expect that, but you want to post at least a couple times a week.
That’s okay, because life gets in the way sometimes. People get that. But they also want to know what you’re doing pretty regularly. You’ve worked hard to capture their attention. Keep it.
I could spend pages upon pages teaching you how to set up and optimize your blog, how to change your permalinks, what theme to use, what plugins to install, etc., etc., etc. There are countless YouTube videos showing you how to do all of it.
At some point, I’ll probably have some blogging tutorials here; in fact, thanks for asking :-). I’m currently working on a blogger’s membership site that I’ll be launching at some point in the future. That’s not meant to be a shameless plug — it’s just to let you know what I’m working on right now.
Oh, trust me, I’ll let you know when it’s finished. There is no link to be seen here. . .yet.
Okay, just to finish this up — you want a blog that will help you connect on a personal level with your customers/subscribers. I would recommend not using it as your primary selling tool. Sure, you can add some banners and some text ads, but the blog needs to be about you building your brand and creating trust.
If you purchase traffic (which I recommend), it should be going to a squeeze page. You’ll make infinitely more money from a subscriber list than you ever will from your blog. The blog is designed basically to establish your presence. Enough said.
We’ll have a lot more on this later on.
Until then —
Just take action.